What Is Direct Connect, Exactly?

Like most businesses, your employees, aka users, rely on the Internet to connect to your business applications to perform their daily tasks. If they’re doing this via a public Internet connection, there are risks involved. These types of scenarios relate to vulnerabilities like hacking, viruses, and/or possibly leaking private customer data.

Situations like these are the very reason why it is so important to bypass a public Internet connection and go with a business-grade private line connection to ensure your data is secure and that the connections are reliable; especially as the data traverses between business applications and services from the cloud back to the office.

Direct Connect Enters Here

Direct Connect is a network service that allows a customer, aka a business, to establish a dedicated network connection between a location, or office, and your business data center or colocation environment.

The Massive Difference

Massive Networks offers a Direct Connect Service that features a select number of Cloud and Network Service Providers who supply connectivity services to Buyers and Partners as an alternative to connecting over the public Internet.

Through the Massive Networks Direct Connect Service, Service Providers are able to achieve this objective by leveraging a choice of private interconnections instead.

How Can Service Providers Participate?

Service Providers who are looking to Connect to our Cloud Marketplace and participate in our private interconnection from interested Massive Networks customers can provision the enterprise-grade secure service through of our flexible interconnection options.

Who Needs This Service?

Though everyone would be a great answer, not all businesses are ready to make the switch. The types of customers who would benefit from this type of secure service are businesses that are looking for a more secure option in order to follow compliance regulations. A business can connect to any of our cloud provider partners to achieve a private network connection, ensuring a safer and more consistent network experience than public Internet-based connections.

To learn more about our direct connect services, click here.

Small vs. Big Cloud Providers: 4 Components to Making Strides in the Market

Cloud computing and infrastructure is a rapidly developing sector in the tech industry. The production side of this market has a variety of businesses providing this service to both local and international clients and companies.

The obvious key players include Amazon, IBM, Microsoft, and Google, all who have a significant share of the market. However, despite the massive hitters, there are others like the smaller niche providers, that can be taken into consideration as well.

Small cloud providers are an anomaly. Their purpose is aimed at providing services to smaller businesses that range up to mid-market sized companies that do not need to go mainstream. Aside from their market segment, a majority of them have also carved out niche specific industries like real estate, healthcare, or manufacturing. This go-to-market strategy gives them the shoe in they need so that they can penetrate their markets strategically. However, due to bidding wars between industry giants, the most common set back for smaller firms, like many businesses, is brand awareness and gaining customers. The bidding war between the larger firms is a classic example of Economics. But, the niche specific markets have proven to help smaller firms effectively gain traction within the cloud space market.

To give you an idea, here’s how smaller cloud providers score BIG points within their fields:

  • Customer Handling or Relationship Building
  • Specialization
  • Customization and Tailored Services
  • Innovation

Overall, these four key components are what make the ultimate difference.

Businesses are no longer paying for a utility like service – they’re investing in a solution. Similar to dating, but instead of thumbing through tender, you’ve committed yourself to one person versus dating someone new every week; the solution-based model removes the “transaction” like experience and helps pave the way for a long-term relationship. We break it down even further for you below.

Breaking it down further

Customer relations: Large firms do not have the time to give individual attention to each customer. They can’t cater to every customer’s unique need or spend hours reviewing their service with them. Their methods are more formal and professional. The customers have to go through a chain of people instead of directly dealing with the person in charge. In other words, you pay me for this service; I provide you the service – end of discussion. Smaller firms, on the other hand, focus more on relationship building so they can retain their clients. Their dealings are more intimate because the people in charge are usually the ones handling the client’s requests. Also, smaller firms have fewer clients giving them the ability to spend more time with each customer.

Specialization: Small firms are more focused and are providing one service; unlike larger firms who are producing numerous services and products. Not only does specialization give smaller firms an advantage, allowing them to develop the most effective strategies and streamlining production, it also helps them achieve economies of scale.

Customization: Larger firms usually have a generic service with fixed rates that are functional for all their clients. Smaller firms, on the other hand, need to do more to survive in the market, which allows them the upper hand. Smaller firms can “tailor make” their cloud services based on the customer’s needs, budget, requirements, and the industry they are operating in.

Innovation: If you offer the same thing that everyone else is offering then why would customer select you? Innovative products and services are the name of the game and help establish a small firms mark. Giving them a leg up on offering unique services.

All of these points are where small cloud providers and cloud computing startups can create the highest value. Working on these areas is key to thriving within the market. Firms that are already focusing on improving these areas are seen as taking more considerable strides in the cloud computing market.

Are you already a cloud provider? Expand your network by joining our cloud marketplace.