Cloud Centric Businesses Need Cloud Centric Networks

Right now, the need for connectivity and communications is booming. Why? Because cloud services are how businesses run their daily operations. From online shopping to human resources, billing, and educational platforms, automation is the name of the game. Redefining the way service providers facilitate their consumers and identify opportunities for further development.

Cloud-Centric Networks For Cloud-Centric Businesses

Organizations have become ambitious for an innovative approach in the form of cloud-centric networks to link their content and communication services. With the big push towards cloud services, network providers are now required to deliver innovative cloud-centric networking models to serve cloud-centric businesses. Making an on-demand, secure, agile, and configurable interface a pre-requisite offering. IT Teams looking to outsource the network side of the puzzle should focus on Quality of Experience (QoE) and Quality of Service (QoS) with considerable scalability.

Making the Switch From MPLS

With the cloud revolution, corporations are slowly fazing out Multiprotocol Label Switching (MPLS) networks to a dedicated fiber backbone that supports connectivity for both private and public clouds. Further defining the need for cloud-centric networks.

Many different services that previously stayed within storage sectors are now becoming integrated for the provision of end-to-end networking solutions. Which adds to the speed of deployment for these services on a national and international level. With the rise of diverse portal offerings and software-defined networking (SDN), networking platforms are transforming into critical differentiators for service providers.

Today, network speed, efficiency, and user-friendliness of cloud-centric networks have created new competitive advantages for cloud-centric businesses. A cloud-centric network is an integrated environment where a cloud-centric business can enjoy connectivity across the world, monitor end-to-end performance, adjust networks for particular applications, and turn up different services on demand. It provides them with a tool for catering to several demands instantly with a virtually unlimited international scale. A Cloud-centric network is the right platform that can transform a cloud-centric business to succeed in the present market.

Adaptive and responsive data services are our specialty. To gain a better understanding of your network performance, get a FREE Network Assessment today!

 

Small vs. Big Cloud Providers: 4 Components to Making Strides in the Market

Cloud computing and infrastructure is a rapidly developing sector in the tech industry. The production side of this market has a variety of businesses providing this service to both local and international clients and companies.

The obvious key players include Amazon, IBM, Microsoft, and Google, all who have a significant share of the market. However, despite the massive hitters, there are others like the smaller niche providers, that can be taken into consideration as well.

Small cloud providers are an anomaly. Their purpose is aimed at providing services to smaller businesses that range up to mid-market sized companies that do not need to go mainstream. Aside from their market segment, a majority of them have also carved out niche specific industries like real estate, healthcare, or manufacturing. This go-to-market strategy gives them the shoe in they need so that they can penetrate their markets strategically. However, due to bidding wars between industry giants, the most common set back for smaller firms, like many businesses, is brand awareness and gaining customers. The bidding war between the larger firms is a classic example of Economics. But, the niche specific markets have proven to help smaller firms effectively gain traction within the cloud space market.

To give you an idea, here’s how smaller cloud providers score BIG points within their fields:

  • Customer Handling or Relationship Building
  • Specialization
  • Customization and Tailored Services
  • Innovation

Overall, these four key components are what make the ultimate difference.

Businesses are no longer paying for a utility like service – they’re investing in a solution. Similar to dating, but instead of thumbing through tender, you’ve committed yourself to one person versus dating someone new every week; the solution-based model removes the “transaction” like experience and helps pave the way for a long-term relationship. We break it down even further for you below.

Breaking it down further

Customer relations: Large firms do not have the time to give individual attention to each customer. They can’t cater to every customer’s unique need or spend hours reviewing their service with them. Their methods are more formal and professional. The customers have to go through a chain of people instead of directly dealing with the person in charge. In other words, you pay me for this service; I provide you the service – end of discussion. Smaller firms, on the other hand, focus more on relationship building so they can retain their clients. Their dealings are more intimate because the people in charge are usually the ones handling the client’s requests. Also, smaller firms have fewer clients giving them the ability to spend more time with each customer.

Specialization: Small firms are more focused and are providing one service; unlike larger firms who are producing numerous services and products. Not only does specialization give smaller firms an advantage, allowing them to develop the most effective strategies and streamlining production, it also helps them achieve economies of scale.

Customization: Larger firms usually have a generic service with fixed rates that are functional for all their clients. Smaller firms, on the other hand, need to do more to survive in the market, which allows them the upper hand. Smaller firms can “tailor make” their cloud services based on the customer’s needs, budget, requirements, and the industry they are operating in.

Innovation: If you offer the same thing that everyone else is offering then why would customer select you? Innovative products and services are the name of the game and help establish a small firms mark. Giving them a leg up on offering unique services.

All of these points are where small cloud providers and cloud computing startups can create the highest value. Working on these areas is key to thriving within the market. Firms that are already focusing on improving these areas are seen as taking more considerable strides in the cloud computing market.

Are you already a cloud provider? Expand your network by joining our cloud marketplace.

Cloud Application Management: 7 Useful Tools

Cloud application management is likely to become more challenging for cloud businesses in the upcoming months and years. Despite the various issues associated with cloud management, businesses – big or small, are adopting cloud-based systems at an enormous rate. Cloud applications have made life easier and given the real-time phenomenon that fosters enhanced collaboration and the work-from-anywhere model. Though end-user accessibility may be simple, monitoring cloud applications from an IT perspective is still complex. Below, we explain those complexities and what makes each of them a daunting task.  

Silo Management Anyone? 

Given the divided control onto the cloud services, it has become quite challenging for IT staff in any business to manage the cloud in its entirety. In addition to the cloud management systems that are set to deploy in silos, the various management tools in the market make it even more appalling to handle. Cloud management tools from renowned vendors such as IBM, Microsoft, and HP are flooding the market, but are usually specific to particular hardware. Similar to a mousetrap, you can’t buy one without adapting to the other. However, workload in case of the cloud applications is not tied to a specific device, which makes deployment of such management tools a complicated and tedious process.   

The complexity of Public Cloud  

Moreover, public cloud vendors have provided a range of their management tools and options, to manage the services extended through their cloud. The limitation here is that these tools are usually specific to a platform, making cloud application system management more complicated. Tools specific to cloud management are also on the rise, making overall management manifold and expensive at the same time.  The notion of cloud managed services being a cheap alternative has remained a myth to date, especially when it comes to cloud application management.   

Keeping Up With Change 

Cloud application management can be worked out if businesses learn to embrace this increasing commotion in the industry. If a company deals with multiple cloud applications, the first step to accepting the change will be identifying each application and its respective management requirements and tools. Once your MSP or IT department investigates their requirements, your staff has to make sure that the business opts for these variable tools. It is crucial for companies to keep up with emerging management tools in the market and work with these to take control of cloud management.  

Despite these three difficult hurdles, there is light at the end of the tunnel. Based on current cloud monitoring tools, we’ve compiled a list of useful management products that can come in handy. Some are full-stack enterprise solutions whereas others are specialized tools for companies of all sizes.  

To help isolate your needs, we tagged them for easy identification by the following keywords: 

  1. Enterprise 
  1. SMB (Small/Medium Size Business) 
  1. APM (Application Performance Monitoring) 
  1. SaaS (Monitoring tools like Office365 and Salesforce) 
  1. Infrastructure (Cloud, Virtual, and Physical) 
  1. Network 
  1. Platform 
  1. Microservices 
  1. Security 
  1. Microsoft (Specialized) 
  1. Google (Specialized) 
  1. Amazon (Specialized) 

Cloud Monitoring Tools 

  • Microsoft Cloud Monitoring  Using Azure to run your web apps? Microsoft may be the right solution for you. Microsoft provides an in-depth snapshot of your web application performance by providing log analysis, application monitoring, and security alerts. 

TAGS: Enterprise, SMB, APM, SaaS, Infrastructure, Network, Platform, Microservices, Security, and Microsoft. 

  • CA Technologies  – CA Tech offers an enterprise-level, full-stack monitoring, and management solution for businesses with public, private, or hybrid clouds. Making it an easy one-stop-shop for administrators. Their tools can help you do everything from monitor user experiences on your web app, to securing and scaling your operations. 

TAGS: Enterprise, APM, SaaS, Infrastructure, Network, Platform, Microservices, and Security. 

  1. VMware Hyperic – This management system monitors your infrastructure; both the physical and virtual forms, as well as provides monitoring for your OS, middleware, and web apps. The dashboard and reporting features maintain SLA-compliance levels and send alerts when they are close to being breached. Additionally, Dell, one of the leading server virtualization companies in VMware, owns it. 

TAGS: Enterprise, APM, Infrastructure, Platform, Microservices, and Security. 

  • AppNeta  – Earned the spotlight as the highest rated Network Performance Monitoring tool by Gartner, in 2017.  This savvy resource not only works across all cloud platforms, it also gives you insight into resource usage, app delivery, and user experience.  

TAGS: Enterprise, SMB, APM, SaaS, Infrastructure, and Network. 

  • Amazon CloudWatch – If you’re on AWS then Amazon CloudWatch is your best option. Their management system gives you the ability to monitor application metrics, log files, and quickly react to changes in your AWS resources. 

TAGS: Enterprise, SMB, Platform, Security, and Amazon 

  • Redgate  – If your teams use SQL Server, .NET, or Azure then this may be the right monitoring tool for you. Redgate’s specialty focuses on developing better apps. From SQL Monitor to .NET Profilers, to their Azure migration services, they are a one-stop shop for Microsoft stacks. 

TAGS: Enterprise, SMB, Platform, and Microsoft. 

  • Stackdriver  – Native to Google Cloud products, Stackdriver provides monitoring, logging, and logistics for apps on both Google Cloud and AWS. Its full-stack provisioning insights allow you aggregate all data across cloud platforms. 

TAGS: Enterprise, SMB, APM, SaaS, Platform, Security, Google, and Amazon. 

 

If companies are looking to enhance their cloud application management capabilities, it is mandatory that they embrace any and all changes being introduced in the market and develop disciplined management tools for their multiple cloud applications.  Given the 7 choices to select from above, we hope you’ve found this article useful.

For additional help with managing your systems check out our Managed Network Service options. 

 

Carrier Ethernet: 4 Reasons Why You Should Be Using It

In this highly modern and tech-savvy world, one needs to go well beyond the standard technological differences and difficulties and focus on the advancements in the field of it. This modernization has tipped the scales in favor of LAN converted WAN technology, Carrier Ethernet. Carrier Ethernet has emerged as one of the most feasible and practical options for companies who are looking to upgrade their communication systems, data storage, and various other communication aspects of the business that require internet.

4 Reasons Why You Should Be Using Carrier Ethernet:

  1. Better Security

Carrier Ethernet facilities offer the users greater security than MPLS in numerous scenarios. The delivery switch present in the Carrier Ethernet service functions at Layer 2, and the in-band control channel is VLAN (Virtual LAN), which is not accessible through the Layer 3 network. This means that your system is safe from threats of potential hackers.

  1. Improved Scalability

By employing a flexible fiber networking apparatus, carriers can, every so often, give customers a request, for instance, a 100-megabit connection on every 1-gigabit port. However, with Carrier Ethernet, the ability to scale the bandwidth is multiplied by 9, which makes it up to 900 megabits each second. VARs can also additionally help clientele meet business requirements swiftly, without the necessity for extra onsite equipment, as their capacity needs increases.

  1. Data Center Connectivity

Businesses that are searching for high-speed services required to connect data centers prefer using the Ethernet connections, as the maximum obtainable bandwidth is usually ten gigabits per second over fiber links, with the choice in most occasions to far surpass this “ceiling.”

  1. Simplicity of Use

Beyond the numerous benefits of an end to end, LAN to WAN, Carrier Ethernet network, traffic does not have to compete for often-fluctuating bandwidth. While MPLS can use QoS to allocate priorities to complex traffic types to cope with network overcrowding, this is very time-consuming. Alternatively, Carrier Ethernet WAN connections have VLANs, which can be easily created as well as dedicated to prioritizing the traffic flow, and thus, businesses obtain numerous benefits from the copious bandwidth, minus overcrowding and conflict concerns. Users can expect less dormancy as well.

Want more connectivity options? Get a FREE fiber map of your service area!

 

One Port, Many Connects: Connectivity to the Cloud

Why Focus on Direct Connection when there is Internet Access?

Cloud computing offers businesses a wide variety of solutions for their information sharing and storage needs. Most companies are now relying on a cloud-connect that gives them access to cloud application services. Most IT departments will carefully evaluate the pros and cons of whether a direct connection to cloud services is the right way to do things or if an internet connection is enough.

There IS a simple way!

If you want a stable and reliable way of managing your cloud, then direct access to your cloud server is the way to go. Your business will be more productive, secure, cost-effective and reliable if you have immediate access to your cloud server.

Direct connectivity allows businesses to manage their cloud through a dedicated private cloud connection making it more secure than a public internet connection. There are several benefits to companies if they rely on direct cloud access. For example, the data transfer speeds are exceptional, there are lower latencies with private direct cloud services but with more security as compared with an internet connection.

High Performance with Low Latency

Businesses must use a direct connection to their clouds for consistently high performance. Your company will have a consistent throughput and productivity. When replacing long-haul Multi-Protocol Label Switching (MLPS) with short distance connection that gives direct access to servers that are geographically dispersed and in proximity to large numbers of users around the globe. Using an interconnection, colocation service provider and cloud computing providers are viable solutions.

Risk Mitigation and Security

Direct connection offers encryption that is much more secure than a public internet encryption. A direct connection is risk-free and considerably safer than an open connection. Avoiding hacking risks during critical workload time is susceptible to a direct link. Businesses can reduce their security breaches while handling sensitive data if they have a private and direct access to cloud services.

Cost Effective with Predictable Service

Direct connection to the cloud will give businesses a reliable source for sharing data during heavy congestion and outages. IT managers will have more control over the routes through which data is transferred. Direct cloud access gives companies more flexibility in their network, which is appropriately managed. The result of a flexible network saves the company from losing revenue by network breach if you have direct access from your cloud-hosting providers.

Business usually segments their sensitive data when sending it through private connections near cloud services. A company can reduce its cost of network bandwidth and rely on local network peers that are cost-effective when cloud-based services provide you with direct access.

To learn more about direct connectivity to cloud services, check out our Cloud Connect – where all your services are connected!

Connectivity – Cloud Solutions for the Enterprise Environment

Connectivity.

Defined its meaning refers to the quality, state, or capability of being connected to a computer or series of computers.

That’s fine and dandy when placed in a dictionary reference, but in the IT world, it’s SO much more than that. The complexities involve connecting your computers to the Internet, your Internet to servers, your servers to the cloud, and your cloud provider to all of the applications your business requires to operate. And that’s a very basic representation of the details.

But even in a basic representation, you can see just how deep the rabbit hole can get.

As cloud services progress, enterprises are accessing the benefits of multiple service providers via one connectivity strategy. Cloud connectivity plays a significant part as more companies opt for cloud services to solve their business data needs. Enterprises looking to optimize their applications can combine their cloud service of choice into one solution – a hybrid cloud.

It’s like a common public or private cloud, but so much better!

In short, here’s why:

Hybrid cloud offerings merge data center services, cloud access, and managed services into one simplified, fully optimized solution.

If you can’t beat them, join them.

According to the 2017 State of the Cloud Survey, 67 percent of enterprises are already participating in one, and the number is set to increase in the upcoming years. Enterprises already working with cloud service providers can quickly make the shift to a hybrid ecosystem by engaging in a hybrid cloud strategy.

Here’s how.

Your cloud provider’s performance is only as good as your connectivity solution. So, if we were to place you in the driver’s seat wouldn’t it make life a whole lot easier to combine all of your services into one unified solution?

We certainly think so.

That’s why Massive offers the Cloud Exchange Connect. You can extend your WAN from any location to include the cloud platform of your choice or a registered cloud provider from our marketplace. Our advanced high-performance connections are secure and dedicated to you. Meaning, your business-critical data stays secure because it’s all routed through a private network.

Similar to a typical hybrid cloud, the MASSIVE Cloud Exchange Connect Includes:

  • Private secure connections directly to Cloud Platforms and SaaS providers (Speeds from 10 Mbps to 10Gbps).
  • 10 Gig private network transport with predictive routing to avoid Internet bottlenecks and network slow down.
  • Faster speeds, less latency, much better security
  • Premium-Blended Internet.
  • Global availability and multiple configuration options.
  • And any Managed Services you need to be monitored around the clock.

Making it an optimal choice when your IT Team begins researching their options for a cloud solution. To learn more about our Cloud Connect Services, click here!